Overview
Website for a yoga and holistic therapy studio in Brasilia that has been operating since 1999. Four service pages — yoga classes, Reiki and integrated therapies, holistic therapies, and Reiki certification courses — each carry FAQ schema. A Python script on GitHub Actions picks a topic every morning, generates an article and hero image via OpenAI, commits it to the repo, and merges the PR. The SEO stack includes Puppeteer prerendering at build time, JSON-LD across nine schema types, landing pages targeting individual Brasilia neighborhoods, and IndexNow submission on deploy.
The Challenge
After 26 years serving Brasilia, this studio still had almost no web presence. The owner needed more than a brochure — she needed to show up when people searched for yoga or Reiki in her neighborhoods, explain what hormonal yoga therapy actually is to someone who has never heard of it, and keep the site active without writing articles herself. Most of her clients find her on their phone during a commute.
The Solution
React and Tailwind, prerendered with Puppeteer at build time. Each service page got FAQ schema structured for health and wellness featured-snippet positions. The daily blog automation — a Python script on GitHub Actions that picks a seed topic, generates a full article and hero image via OpenAI, inserts them into the codebase, and auto-merges the PR — keeps the site publishing fresh content every morning without manual effort. A class schedule page, WhatsApp booking button, and 15 client testimonials round out the site.